March 21 is the International Day against Racism – a moment to pause for thought. But it’s not just today that we should ask ourselves: how deeply is racism embedded in our everyday lives? How often do we play it down, how often do we simply overlook it?
It often comes across as harmless, disguised as friendly curiosity or an awkward compliment. But that is precisely the problem: everyday racism remains invisible to many – unless you are affected by it yourself. Then it becomes a daily companion, a subtle but constant reminder that you somehow don’t belong.
💬 “Where are you really from?”
💬 “Do you even get sunburnt?”
💬 “I’d love to be as tanned as you all the time!”
Sounds harmless? Perhaps. But these questions and statements convey a subliminal message: you’re different.
These are not isolated cases. In 2022, 17% of people in Germany stated that they had experienced racist discrimination in the last five years. One in six people. And the number of unreported cases? Probably much higher.
This makes it all the more important to really listen to those affected, to take their perspectives seriously and to give them a voice instead of rushing to dismiss or justify themselves.
The International Day against Racism is an invitation to take a critical look at yourself and your environment:
❓ What unconscious prejudices do I carry around with me?
❓ How do I react when I unintentionally hurt someone?
❓ Do I remain silent or do I take action when I observe racism?
Racism affects us all – including companies
At a time when diversity and inclusion are very important, it is not enough to simply comply with the minimum legal standards. Companies have a responsibility to take a stand. Not with PR platitudes, but with real change.
Inclusive corporate culture as a basis
Credible commitment starts from within. A corporate culture that creates space for open discussion and awareness-raising is the first step. Diversity programs, anti-discrimination guidelines and training are not “extras” – they are essential. Because only if companies actively involve their employees and raise awareness can they make a lasting impact.
Ethical guidelines instead of euphonious statements
It is not about taking a political stance, but about making it clear: Respect and openness are non-negotiable. Companies that want real change must not only communicate their values to the outside world, but also live them. This means becoming active, listening, questioning and acting.
Because being against racism is not enough. You also have to do something about it.
Are you looking for more ideas on this important topic? Yvonne Kahl is your contact here.
