Which working method suits an organization in the process of changing? These questions are presently at the heart of discussions in many companies. The dynamics of the market require that not only strategies, but also corporate cultures be reexamined. What is the right mindset for an organization that wants to thrive in a fast-moving environment? What mindset fosters cross-functional innovation and retains the best talent?
Many companies are currently grappling with these questions about how much change they can impose upon their organization. Surprisingly, our research shows that there is no simple linear relationship between change and employee resistance. Instead, there seems to be a “chang optimum” where too little change is just as problematic as too much (see graph).
Our recommendation is therefore that companies should work resolutely on their corporate culture in turbulent times. However, this does not mean that all changes have to be implemented at once in the shortest possible time. A transformation process requires time, patience and a clear understanding of the organization’s vision and strategy.
It is important to stress that this kind of process is a marathon, not a sprint. It requires continuous adaptation and improvement to keep pace with ever-changing demands. Standing still is not an option – only through continuous adaptation and development can companies remain successful in the long term.
Organizations that embrace change and actively work on their corporate culture will not only be better prepared for the challenges of the future but will also build up an engaged and satisfied workforce. This is the key to long-term success in an increasingly volatile and uncertain world.
