The Power of Culture
It has become evident, especially since the COVID-19 pandemic, that strategy and hard skills alone are no longer sufficient to thrive in uncertain times. Top-down approaches no longer work; on the contrary, employees are looking for empathetic leadership and a more collaborative atmosphere. According to a survey by the career platform LinkedIn², an overwhelming majority of 87% consider empathy important for a positive corporate culture, which becomes the social glue that holds everyone together.
Culture as a Competitive Advantage – and Change
Corporate culture is always based on a shared value system. It influences and determines decisions, emotions, and actions at all levels. A well-defined and lived corporate culture enhances performance and growth, engages employees, and attracts new talent, making it a competitive advantage in multiple ways. External factors such as volatile markets, globalization, digitization, and demographics can often force companies to rethink and restructure their structures and processes, which, in turn, affects their corporate culture.
How to Recognize, Develop, and Establish Culture Through Surveys
Companies that actively engage with their culture and consciously shape it establish a solid foundation for long-term success. Surveys are an excellent diagnostic tool when it comes to assessing, refining, revising, and participatively shaping their own corporate culture. These well-researched, customized surveys provide companies with deep insights into their current culture and the expectations for an idealized version. Through systemic consulting with scientific analysis, they highlight the potential of organizations and teams for corporate culture. The results can be quickly implemented as measures to embed them in the mindset of leadership and employees.
Through regular culture barometer measurements, employees are not only involved in shaping corporate culture, but the current state of development can also be assessed to allow for targeted adjustments. This creates an empathetically oriented work environment in which employees feel valued, leading to increased motivation and performance.
Would you like to learn more about creating an empathetically oriented corporate culture?