Hybrid Implementation of Digital Platforms

Whitepaper Contents – What to Expect: Platform development requires agility! The PAWLIK Digital Method for hybrid platform development The hybrid implementation of platform business models Key drivers for successful hybrid implementation of platform business models

Brief Overview – Whitepaper Contents

Platform development requires agility!

To prevent platform projects from ending in failure, an agile approach to platform strategies is advisable. Agile methods are particularly helpful for tasks where the goal and the path to it are not yet entirely clear. Furthermore, they possess the characteristics necessary to ensure success factors. Agility, in its pure form, is dynamic, interdisciplinary, market- and customer-oriented, and, naturally, flexible, as the term “agile” already implies.

The PAWLIK Digital Method for Hybrid Platform Development

The ideal development cycle consists of 6 phases:

(1) Understanding the problem,
(2) Concretizing the solution,
(3) Examining operationalization,
(4) Implementing the platform concept,
(5) Entering the market,
(6) Analyzing and improving.

Multiple iterations take place within these phases.
But what exactly lies behind the phases in detail?

The Hybrid Implementation of Platform Business Models

In the individual development steps of a platform business model, it is important to select the appropriate approaches and tools that ensure customer-centricity and flexibility on the one hand, and do not overwhelm traditionally operating organizations on the other hand. The latter is only guaranteed when established company control mechanisms are taken into account.

Therefore, the PAWLIK Digital approach is a hybrid combination of traditional and agile methods, which will be further examined in this chapter.

Key Drivers for Successful Hybrid Implementation of Platform Business Models

In addition to the suitable approaches and tools, as well as success factors, there are eight key drivers that are crucial for the success of a hybrid platform project:

  1. Clear vision
  2. Management commitment
  3. Team commitment
  4. Foundational knowledge
  5. Agility only where it makes sense
  6. Cross-functional teams
  7. Gradual rollout
  8. Feedback and error culture

What exactly is behind these key drivers?

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Astrid Schmalmack, Consultant at PAWLIK
Astrid Schmalmack
aschmalmack@pawlik.de
+49 (0)40/532850-67
+49 (0)176/16328511

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