“We need to assess people’s development fields more precisely.”

David Scheffer, professor of psychology, is one of the leading motivational researchers. Since March 1, 2022, the 52-year-old has been Head of Science at the PAWIK Group and will set up a Diagnostic Lab. The scientist explains in an interview what will be researched and developed there.

What exactly are you researching in the Diagnostic Lab?

We will focus on implicit motives. This is a gigantic field of research that has so far been neglected in psychology research. People make the majority of their decisions unconsciously. In the business environment, about 80 percent of all decisions are influenced by unconscious motives. Our goal is to measure implicit motives as precisely as possible and to derive specific recommendations for action in human resources development.

How do you go about it?

Artificial intelligence (AI) enables us to evaluate our potential analyses much more reliably and objectively than was previously the case. Because what’s special about this AI is that it can interpret words in the context of other words.

Your AI can do that better than humans?

Interpreting language in context is a highly complex matter. AI can minimize misinterpretation in the analysis. Think of it as AI “measuring through” all the answers an employee gives in a potential analysis, word by word, and analyzing them in the context of the other words. You then get visible deflections, similar to physics, except that we’re talking about personality traits here. 

What other benefits do you expect from using AI?

In addition to greater speed, evaluations in foreign languages will be relatively easy with AI. So personnel diagnostics will be faster and internationally applicable. We will get more accurate information and be able to help many more people develop their potential in the company. I think this is a great opportunity.

How do companies benefit?

We are facing a decade of unprecedented transformation. Decarbonization and digitization combined with demographic change and an increasing shortage of skilled workers are forcing companies to assess the strengths and development areas of their employees ever more precisely, to find the individually appropriate job opportunities, and then to actively develop employees in these areas. The importance of personnel diagnostics will therefore increase enormously, because even now far too much potential remains unused due to a lack of fit.

Share:

PAWLIK News

Stay up-to-date and benefit from insider knowledge and tips on our XING and LinkedIn channels.

Want to find out more?

Make an appointment with our experts now!

PAWLIK Growth Loop

Four Service Areas for All-Round Positive Growth

We’re there, at your side in four key areas: Our experts are there to offer guidance, facilitate cultural transformations, identify the right talent, and assist employees in lifelong learning and their continuing improvement.

News

Joachim Pawlik Interview
Why does our society seem so powerless at the moment – and what can we all do about it? Is it the many crises? Are...
Navigate uncertainty with positivity
Strategies for positive communication – Communication isn't just about information; it's the glue that holds teams together. It's about creating connection, building trust, and inspiring...
The power of Proactive recruitment in 2024
A game-changing strategy – In the dynamic landscape of recruitment, employers are no longer content to sit back and wait for talent to come to...
Unleashing proactivity: the 5 P’s for a proactive mindset 
A critical self-reflection about actions in the workplace – Are we reactive, responding to events as they unfold, or are we proactive, taking charge and...
Proactive in Turbulent Times
The topic "proactive" is more relevant than ever, as the latest survey by the PINKTUM Institute at https://pinktum-institute.com/ shows. According to the survey, one in...
How a Digital Process Supports Empathetic Leadership
Empathy is always in high demand in a corporate context, especially when organizational changes are on the horizon. In these sensitive phases that affect everyone,...
How Empathy Becomes Part of a Modern Corporate Culture
The transformation in the world of work is leading to a shift in thinking within companies. A global survey¹ conducted among 500 CEOs, including 50...
How Empathic Leadership Succeeds
Empathy, the ability to perceive and understand the thoughts and feelings of others, is becoming a key competence for managers due to the dramatic changes...
Systemic Coaching – A Central Practical Competence
As an established form of individual counseling that supports people in reflecting on and shaping their work and life contexts, Systemic Coaching opens up opportunities...
Empathy and Efficiency: A Contradiction or the Perfect Combination?
In today's business world, two buzzwords often seem to contradict each other: Empathy and Efficiency. Even the US-based business magazine "Fortune" ("Efficiency Is In. Is...
Current PAWLIK Study: Majority of Employees Dissatisfied With Employee Bonding
A recent study by PAWLIK Consultants in cooperation with the rheingold Institut shows that the majority of companies in Germany are not doing enough or...
"People Want to Be Part of Success and Failure – Otherwise You Lose Them."
At the 21st Pawlik Congress on November 14-15 in Hamburg, Dr. Joachim Gauck, David Coulthard, Jürgen Klinsmann and other speakers spoke to 250 guests about...
High-Class Guests in Hamburg
High-class guests in Hamburg: Joachim Pawlik welcomes former German Federal President Dr. Joachim Gauck, soccer world champion Jürgen Klinsmann (virtual), rock legend Bruce Dickinson, fighter...
PAWLIK Launches New Digital Method for Simplified Personnel Diagnostics
In cooperation with psychology professor David Scheffer, the PAWLIK Group has developed the psychometric method "Screenfact". In just five minutes, it provides HR managers and...
21st PAWLIK CONGRESS "Cohesion – Tomorrow’s Bonding Forces"
We are happy to welcome you back to our PAWLIK Congress at the Gastwerk in Hamburg on November 15, 2022, we welcome you again. Our...
Almost 60 Percent of Employees Primarily Strive for Power
Almost 60 percent of employees primarily aspire to power. "Leaders need to deal with this more consciously."
The New Empathy – Key Competence of Modern Leadership – Video
At the Handelsblatt Media Group's first "Work in Progress" on June 1 and 2, 2022 in Düsseldorf, Joachim Pawlik gave a keynote speech on empathic...
5 Tips on How to Make the Earn-Out Model Work When Selling SMEs
"If the company's value hinges on industry expertise and customer access, acquirers are looking for more future security" Many SMEs are in danger of not...
Yvonne Kahl is Director CSR of the PAWLIK Group
The PAWLIK Group's former Head of Human Resources, Yvonne Kahl, now heads the newly created Corporate Social Responsibility department, relying on personal commitment from the...
"Our employees are the engine of our CSR."
Yvonne Kahl is responsible for the newly created Corporate Social Responsibility department at the PAWLIK Group. She explains in an interview how she makes CSR...

Contact form

PAWLIK News

Stay up-to-date and benefit from insider knowledge and tips on our XING and LinkedIn channels.